Privacy and Cookies Policy

Version number: 1.0
Effective date: 2nd October 2021

  1. Who are we?
    1. We are First Rescue Training and Supplies Ltd trading as Defib Warehouse” / “First Rescue”. For privacy queries, you can contact us at Other contact details are on our website.

  2. What’s the point of this policy?
    1. It tells you what to expect when we collect personal information from our customers and from users of our website. We are the “controller” of this information. Please only use our service if you are completely happy with this policy.
    2. Generally, the policy covers only information provided to us. If you give personal information to other people, such as payment providers or other websites, please check their privacy policies.

  3. Might the policy change?
    1. Yes. We will take reasonable steps to give you notice of the new version.

  4. What do we collect?
    1. Information which you upload to our service or otherwise give us such as: your name and contact details and those of anyone else attending the course; account information such as your username and password; details about your transactions on our service; information that you include in communications with us including surveys and feedback; and contact or other information which you give or allow us to use for newsletters or other marketing.

    2. Automated information about your use of our service such as: the internet protocol (IP) address used to connect your device to the internet, connection information such as browser type and version, information about your device including device-type and device identifier, operating system and platform, mobile network data, a unique reference number linked to the data you enter on our system, login details, the site from which you arrived at our service, details of your activity with date / time stamps including pages you visited and your searches / transactions.

    3. The following information about you may be provided to us by other people:
        •  limited billing information sent to us by our payment provider for verification purposes e.g., your name, email address and billing address.
        •  if you log in via social media or other websites: Information from those companies potentially including your name, email address, profile photo and date of birth.

  5. What’s our reason / legal basis for collecting the information?
    1. Because it’s necessary to take steps at your request to enter into a contract with you and/or to perform such a contract. This applies to information such as initial enquiries and to account, contact and transaction information.
    2. Because it’s in our “legitimate interests”, e.g., sending marketing communications to customers about our similar products, managing and improving our service including tracking usage patterns and preventing or detecting fraud or abuse. This applies to information such as contact details, automated usage data and to surveys and feedback.
    3. Because you’ve specifically agreed on our service (e.g., by selecting a consent box). This may apply to contact or other information that you specifically agree to us using for certain kinds of marketing. You can withdraw permission at any time as explained on our service or by emailing us at the above email address.

  6. How long do we keep personal information?
    1. Until you ask us to delete it (which you can do by email) or our contract with you has ended.
    2. We may nonetheless hold on to some (or all) of your information for longer if reasonably needed for legal, regulatory or tax reasons, deal with disputes, prevent fraud or abuse and/or enforce our terms and conditions (typically up to six years).
    3. We will keep your information which we use only for newsletters or other marketing until you tell us to stop sending you such messages.
    4. We will generally keep automated browsing information for up to 26 months.

  7. To whom do we send or make available your personal information?
    1. To other people who supply us with a service, e.g., delivery companies, hosts, payment providers and businesses which help us send communications or monitor our service and which provide us with e-commerce, online advertising, analytics, social media, review management and other services.
    2. To other users of our service if you include your name in a public review.
    3. To regulators, the police and other law enforcement or official authorities to help deal with fraud and abuse and/or comply with legal requirements and/or to protect us or others.
    4. To insurers and professional advisers in connection with our insurance cover or to deal with legal claims.
    5. To potential buyers so far as reasonably necessary, in the case of an actual or proposed (including negotiations for a) sale or merger or business combination involving all or the relevant part of our business.

  8. Do we send your information outside the UK?
    1. Your personal information which we collect is stored within the UK and is not transferred to any other countries except as follows.
    2. Your personal information (e.g., name, contact details, IP address, browsing information) may be transferred outside the UK (generally to the US) by some of the companies who provide us with hosting, analytics, advertising, email, social media and other services. If so, we will ensure that there is a legal basis to do so, for example under contracts with standard contractual clauses sanctioned by the Information Commissioner that are designed to provide adequate safeguards for your p§ersonal information.
    3. We may need to send your contact information to delivery companies in your country, including outside the UK/EEA, to enable us to perform the contract with you.

  9. What rights do you have?
    1. If the legal requirements are met: To ask us for access to your personal information, to rectify it if there are mistakes, to delete it or restrict its use in certain circumstances or to “data portability” or to withdraw any consent you’ve given (e.g. marketing).
    2. If you have a complaint about how we are dealing with your personal information, please contact us via the email address above. If you are not happy with our response or think we are not handling your personal information in accordance with the law, you have the right to complain to the Information Commissioner’s Office (ICO).
    3. You may also have the right to object to use of your personal information in certain circumstances.
    4. For more information about your rights, visit the ICO’s website:

  10. What about cookies?
    1. We and/or other companies use cookies and other tracking technologies on our website. A cookie is an identifier (a small file of letters and numbers) that is sent to your web browser.  Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner or others. Some are session temporary “session” cookies that remain in the cookie file of your browser only until your browser is closed. Whereas persistent cookies stay for longer (depending on the lifetime of the specific cookie). For further information on cookies, including how to use your browser to block them and how to delete existing cookies, visit: Our site’s functionality will be limited if you configure your browser to reject cookies.

    2. We ourselves may place the following types of cookies:

    3. Type of cookies Purpose
      Logged-in status Assess whether you are logged in to our site
      “Remember me” Remember you and speed up your login when you return to our site
      Authentication Identify and authenticate you to help you move easily through the site
      Preferences Store information about the preferences you’ve selected (eg favourites, currency, wishlists) and personalise the site
      Shopping cart Remember contents of your cart and related preferences
      Security Provide security-related features to protect our site, for example to help stop fraudulent logins
      Cookie notice Store your response to our cookie notice

    4. Companies which provide us with a service also place cookies. Some of these cookies (e.g., from Google) may involve certain information, such as your name and contact details and/or the IP and web address of the page you’re visiting, being sent to the company concerned. Below is a summary of the kinds of cookies used together with details about who places them and where you can go to get more information and to opt out (where possible):

    5. Analytics cookies: These kinds of cookies recognise and count the number of website visitors as well as providing other information about the visit such as duration, route through the website and where the visitor came from. This information helps us to improve the way our website works, for example by making sure users find what they need easily. These cookies are provided by: Google Analytics (“GA”). More information: Google’s overview of GA data practices and safeguarding how to specifically opt out from GA cookies Google’s use of its partners’ data
      Advertising cookies: These kinds of cookies are typically used to personalise ads on this or other sites based on your use of our site, to measure ad effectiveness (for example, how often you click on or view ads and whether you go on to buy something from the advertiser) and to stop you being shown the same ad repeatedly. These cookies are provided by: Google (including Analytics Ad Features / AdSense / Doubleclick) how Google uses cookies and other technologies in advertising including how to opt out of advertising cookies (this explains how ad personalisation works) Google’s use of its partners’ data
      Facebook (including “Facebook Pixel”) Facebook’s cookies policy (see especially under “Advertising, recommendations, insights and measurement”) including how to control Facebook’s use of cookies Facebook’s privacy policy
      Microsoft’s Bing Microsoft’s privacy policy including how to control Microsoft’s use of cookies

      Note that there are various places where you can go to opt out of many companies’ advertising cookies in one go including some or all of the above:

      Social media cookies: These kinds of cookies are placed by social media companies when you use their features on another site, e.g., if you play embedded audio or video, click a Facebook “like” or send a tweet. These features may involve the relevant company using cookies to collect information relating to your visit to our website or your interaction with its services or otherwise. Here is some further information including how you can opt out where this is possible: Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram, YouTube
      Payment provider cookies: Our payment provider may place cookies if you use their payment services on our service: Opayo’s privacy policy Stripe’s privacy policy
      Third party log-in cookies:If you log in through a third party website, that website will place its own cookies on your computer: Facebook’s privacy policy
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